Sales Psychology | HugoGuerraDesign.com

3D render of a modern minimalist kitchen featuring floor-to-ceiling beige cabinets with light wood accents, equipped with black built-in appliances.

The Invisible Mistake Sabotaging Renovations (and No One Admits It)

There’s a silent problem haunting anyone about to renovate a home, whether architect, investor, developer, or an owner preparing a flip. It’s not the contractor. It’s not the budget. It’s not the permits. It’s something much more basic: People make critical decisions without actually knowing how the project will look in the end. It’s like entering a high-risk deal without seeing the investor pitch. It’s playing the “we’ll see at the end” game. It’s the real-estate equivalent

Hugo Guerra

Nov 213 min read

A three-part video still. On the left, a smiling couple is lying on a bed, looking at each other, in a modernly decorated bedroom with a large arched window. In the center, a man is sitting at a desk working on a laptop in a well-lit office. On the right, a couple is sitting in outdoor armchairs on a modern patio with a lit fireplace and plants, conversing and drinking.

Don’t Sell Houses, Sell a Dream: The Psychology Behind a 3D Animation that Converts

Let’s be honest. Your real estate marketing material is probably boring. Floor plans, feature lists, maybe one or two nice images. You’re...

Hugo Guerra

Sep 223 min read